Emily and Elizabeth @PineappleFinance

Dec 22, 2020

What We Learned from our First 1,000 Followers: Part 2

Between January and December of 2020, we crafted 170 Instagram posts on @pineapplefinance. Our goal was to answer one simple question: could we use Instagram to improve Canadians’ financial literacy? Our hypothesis was that Instagram could be a stepping stone, inspiring followers to learn something new every day during their…

6 min read

What We Learned from our First 1,000 Followers: Part 2

Dec 16, 2020

What we learned from our first 1,000 followers

We started 2020 with a question — could you use Instagram to improve Canadians’ financial literacy? We started @pineapplefinance to find out and 1,130 followers later, we’ve learned more about social media, human psychology, and personal finance than we anticipated. …

Social Media Marketing

4 min read

What we learned from our first 1000 followers